48 page publication commissioned by Breaks Agency on behalf of Converse to accompany the relaunch of the iconic One Star trainer. Focussed on the area of Soho, London, external photographers were commissioned to shoot portraits of the creatives that call the area home.
I supplemented these with my own behind the scenes photos taken on location as well as running a pair of the trainers on a photocopier and generating textures and details that run throughout the pages.
The result is a fast paced, gritty trip through the area and product that captures the essence of both. Elements from these images were also used as part of the in-store stage design for the product launch.